Mapped and safeguarded consumer data across a 24-hour global event reaching 22 million fans.
Company
Warner Bros. Entertainment
Timeline
2020
Role
UX Designer, Privacy & Data Strategy
Context
Comic-Con wasn't happening. Warner Bros. answered with DC FanDome, a 24-hour virtual event, and I came in as the UX designer responsible for protecting fans' data across it.
Challenge
DC FanDome had dozens of moving parts, live streams, fan feeds, sign-up forms, kids' content, merchandise, social integrations, and nearly every one of them touched consumer data somewhere. Warner Bros. cares about two things that don't always sit comfortably together: protecting people's privacy rights and collecting the data that makes personalization and business decisions possible. My goal was to hold both at once. Every experience needed to collect what it needed and nothing more, disclose it clearly, and give fans real choices, all without slowing down teams who were already building fast against a hard deadline.
Process
I started by mapping the entire event end to end, tracing every place data was entered, captured, or passed to a backend, across every "world" inside FanDome and every division building one. From there I worked division by division, flagging where privacy controls were missing or misaligned with WarnerMedia's guidelines, then sitting with each team's designers and developers to get it right. That meant coordinating directly with legal, engineering, and marketing to implement consent forms and OneTrust privacy modals correctly, referencing the design system guidelines I helped maintain as part of the Privacy and Data Strategy team. I tracked every requirement against every implementation, auditing as pieces came online, because with this many teams building in parallel, nothing could be assumed compliant until it was verified.
Solution
The result was a privacy layer woven into every corner of the event instead of bolted on at the end. Consent flows and OneTrust modals were implemented consistently across every division's experience, from the main Hall of Heroes to the dedicated kids' world. Data requests were simplified so fans understood what they were agreeing to and why. And the whole thing met full ADA and WCAG accessibility standards, so the privacy choices themselves were usable by everyone, not just the fans who could easily parse a legal disclosure. None of it was flashy. All of it had to be right.
Results
DC FanDome reached 22 million fans worldwide, and it did so without a single privacy misstep across an event with an unusually large number of data touchpoints and moving teams. I was trusted with this work directly by Warner Bros. Legal General Counsel, and I saw it through from mapping to audit to launch. What stayed with me most was watching so many divisions across a massive company build something genuinely new together, and knowing the trust and safety underneath it held the entire time.
More projects
Mapped and safeguarded consumer data across a 24-hour global event reaching 22 million fans.
Company
Warner Bros. Entertainment
Timeline
2020
Role
UX Designer, Privacy & Data Strategy
Context
Comic-Con wasn't happening. Warner Bros. answered with DC FanDome, a 24-hour virtual event, and I came in as the UX designer responsible for protecting fans' data across it.
Challenge
DC FanDome had dozens of moving parts, live streams, fan feeds, sign-up forms, kids' content, merchandise, social integrations, and nearly every one of them touched consumer data somewhere. Warner Bros. cares about two things that don't always sit comfortably together: protecting people's privacy rights and collecting the data that makes personalization and business decisions possible. My goal was to hold both at once. Every experience needed to collect what it needed and nothing more, disclose it clearly, and give fans real choices, all without slowing down teams who were already building fast against a hard deadline.
Process
I started by mapping the entire event end to end, tracing every place data was entered, captured, or passed to a backend, across every "world" inside FanDome and every division building one. From there I worked division by division, flagging where privacy controls were missing or misaligned with WarnerMedia's guidelines, then sitting with each team's designers and developers to get it right. That meant coordinating directly with legal, engineering, and marketing to implement consent forms and OneTrust privacy modals correctly, referencing the design system guidelines I helped maintain as part of the Privacy and Data Strategy team. I tracked every requirement against every implementation, auditing as pieces came online, because with this many teams building in parallel, nothing could be assumed compliant until it was verified.
Solution
The result was a privacy layer woven into every corner of the event instead of bolted on at the end. Consent flows and OneTrust modals were implemented consistently across every division's experience, from the main Hall of Heroes to the dedicated kids' world. Data requests were simplified so fans understood what they were agreeing to and why. And the whole thing met full ADA and WCAG accessibility standards, so the privacy choices themselves were usable by everyone, not just the fans who could easily parse a legal disclosure. None of it was flashy. All of it had to be right.
Results
DC FanDome reached 22 million fans worldwide, and it did so without a single privacy misstep across an event with an unusually large number of data touchpoints and moving teams. I was trusted with this work directly by Warner Bros. Legal General Counsel, and I saw it through from mapping to audit to launch. What stayed with me most was watching so many divisions across a massive company build something genuinely new together, and knowing the trust and safety underneath it held the entire time.